Connected Apps: The New Normal

Leyla Seka

The market for standalone business apps is shrinking as many consumers move into cloud and mobile environments. The new normal of apps is all about connecting all of the information and knowledge out there so that it’s useful to each unique user.

The user experience is also important, more than ever before. In a market where apps are abandoned quickly if they don’t add value, it’s vital to understand how to deliver a great user experience.

This session will teach you everything you need to know to successfully build and deploy connected apps with great user experiences that you need to power your software business into the future.

Leyla Seka

As Vice President of’s AppExchange and Partner Operations, Leyla Seka is responsible for building and growing a robust and innovative partner ecosystem. She oversees the Salesforce AppExchange, the world’s leading business apps marketplace, and manages’s programs that support ISVs building and selling next-generation cloud computing applications on the Salesforce Platform. Since launching six years ago, the AppExchange has amassed over 1,700 apps which have been installed more than 1.5 million times, truly transforming the way companies are buying and consuming enterprise technology.

Prior to, Leyla worked in product management and marketing organizations at Primavera Systems (acquired by Oracle), Evolve Software, Vivant and Eutron SPA. Leyla also spent two years as a Peace Corps officer in Mali West Africa. She holds a B.A. in International Relations and French from the University of California at Davis and an MBA from the Masagung School of Management at the University of San Francisco.

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