Free Pizza! Ok now that I have your attention, let’s talk about marketing software

Nico Westerdale

Thin-crust New York style pizza topped with pineapple and anchovies is my favorite slice to eat. I’ll hold a pizza party to tell you all about why I love a good slice, and also about how selling software is a much better business to be in than running a restaurant.

Many ISVs run their businesses like online versions of mom and pop pizza joints. But it doesn’t have to be that way! We share our secret recipes for how to do things that brick and mortar businesses could only dream of, and clue you in on how changing the way you market yourself as an ISV can have a dramatic impact on sales.

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